Lady Fitness and Mrs.Sporty: The Denglish world of exercise

frauenfitness

The proliferation of English words in German, which got some attention from The Economist this week, is nowhere more rampant than in the realm of fitness and wellness (known in German as die Fitness and die Wellness). It took me years to find a yoga studio where the instructors speak in ordinary German rather than a highly distracting stream of  sentences like “im downward Hund geht es darum, zu relaxen und gleichzeitig zu stretchen, immer in the moment zu sein.”

I’ve never belonged to a gym in Berlin – in a place where sunlight is so scarce, I prefer to just go running outside so that I can combine exercise with Vitamin D absorption. But a few weeks ago a stretch of weather too hot to run outside had me contemplating das Fitnessstudio. Also, my neighborhood women’s gym was offering discounts during Ramadan, pictured above (the staff said non-Muslim ladies could also take advantage). An attempt to compare their (totally non-transparent) pricing scheme with competitors led me to the ultradenglish realm of Berlin-area women’s gym names. Here’s a sampling:

Lady Fitness

LadyCompany

Womenclub Frauenfitness

Frauenfitness Ladyline

Jonny M. Women

Mrs.Sporty

I guess the word “lady” is generally used more in global English than in native speaker English – I heard it a lot in Southeast Asia (where I was also frequently addressed as “sir”, but I digress) – but these gyms sure do lay the “lady” on thick. Is Lady Fitness the Dowager Countess of Fitnessshire? Did LadyCompany make an advantageous marriage to LordCompany? Jonny M. Women sounds like a pretty sketchy dude. Silliest of all is Mrs.Sporty, which besides its odd punctuation seems to arise from the common German-to-English translation error of assuming Mrs. = Frau. Is it just me or does Mrs. Sporty evoke the image more of Mr. Sporty’s frazzled wife than of a woman who is herself sporty? Also, a lot of the names are very Ladywomenfrauensportysport – among other things, Denglish tends to lead to very repetitive slogans and names.

Also: if your ladygym is going to run a Ramadan special, you should probably consider staying open late during Ramadan so that the ladies have have time to exercise after the iftar.